Online shopping has become a multibillion-dollar
revenue stream--not to mention it has completely turned the path to
purchase on its head.
What retailer doesn't want a piece of that growing pie? This is where multichannel marketing comes into play. Any successful online marketing
strategy, however, begins with understanding--and then catering to--consumers' various shopping patterns and preferences.
To start you on your way, here is a glimpse into the online purchase habits of the modern-day shopper.
1. Online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.
2. Consumers ages 25 to 34 lead the way in smartphone usage in-store, comparing prices, reading reviews, buying products, and engaging with brands on social media while in physical stores.
3. Seventy-two percent of Millennials research and shop their options online before going to a store or the mall.
4. Nearly 50 percent of Millennials say they regularly browse for items that they don’t necessarily plan on buying. Thirty-six percent say they only buy items they deem necessary--for which one-third are willing to pay full price.
5
What retailer doesn't want a piece of that growing pie? This is where multichannel marketing comes into play. Any successful online marketing
strategy, however, begins with understanding--and then catering to--consumers' various shopping patterns and preferences. To start you on your way, here is a glimpse into the online purchase habits of the modern-day shopper.
1. Online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.
2. Consumers ages 25 to 34 lead the way in smartphone usage in-store, comparing prices, reading reviews, buying products, and engaging with brands on social media while in physical stores.
3. Seventy-two percent of Millennials research and shop their options online before going to a store or the mall.
4. Nearly 50 percent of Millennials say they regularly browse for items that they don’t necessarily plan on buying. Thirty-six percent say they only buy items they deem necessary--for which one-third are willing to pay full price.
5
